Why Yunnan Coffee?

Yunnan is one of the world’s oldest coffee-growing regions, yet for many American drinkers, it remains unfamiliar.

Coffee has been grown in Yunnan for over a century. The region’s high elevations, diverse microclimates, and small-scale farms create a wide range of flavor expressions that don’t fit neatly into a single category.

Some cups feel familiar. Others don’t.
And that’s exactly why we think Yunnan coffee deserves to be experienced, not explained.

Not a trend. Not a statement.

Yunnan coffee is often discussed in extremes — either overlooked entirely or framed as something that must be defended.

We don’t approach it that way.

Instead of telling people what Yunnan coffee should taste like, we let the coffee speak for itself. No hype. No positioning tricks. No expectations to agree with us.

Taste is personal. Curiosity matters more than consensus.

A region with range

Yunnan’s coffee-growing areas sit at high altitudes and span a wide range of climates and processing styles.

Within the same origin, you can find coffees that are:

• Clean and soft

• Nutty and balanced

• Bright and fruit-forward

One coffee alone rarely tells the full story of a place. That’s why we don’t believe a single bag represents Yunnan.

Why we start with three small tastings

Rather than offering one “representative” coffee, we begin with three 100g tastings.

This allows you to experience contrast without commitment.

You’re not asked to decide which one is best.
You’re simply invited to notice what resonates — or if none do.

That response is valuable too.

An experiment, not a promise

Blackneck Coffee is not built around a claim.

It started with a question:

Can Yunnan coffee work for American drinkers?

We don’t assume the answer. We collect it, cup by cup, reaction by reaction.

This project exists to test, learn, and refine — not to persuade.

Taste first. Decide later.

If Yunnan coffee fits your taste, great.
If it doesn’t, that’s fine too.

Our goal isn’t conversion at all costs.
It’s honest exposure, without pressure.

That’s why we start small.