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The Spirit of the Highlands


Meet the majestic muse behind our coffee, and the fragile ecosystem we strive to protect.
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A Sacred Traveler

The Black-necked Crane (Grus nigricollis) is the only crane species in the world that lives and breeds exclusively on the alpine plateaus.

Revered in local cultures as the “Fairies of the Plateau,” these birds are symbols of longevity, purity, and good fortune—quiet guardians of highland wetlands.

They are known for their lifelong devotion, forming bonds with a single partner for life.

Each year, they undertake an awe-inspiring migration across the Himalayas, soaring over some of the highest terrain on Earth—an ancient journey that continues to defy imagination.
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Sharing the Same Soil

Our coffee is grown in the same high-altitude landscapes these majestic cranes call home—delicate ecosystems where traditional farming can threaten vital wetlands.

At Blackneck Coffee, we commit to shade-grown, bird-friendly practices. By supporting sustainable agriculture in Yunnan, we help ensure that our coffee flourishes, and the cranes continue to dance.

Take a glimpse into the misty highlands of Yunnan. Here, amidst ancient forests and sacred birds, your coffee is grown in perfect harmony with nature.