🕊️ About Us
The Story of Blackneck Coffee — From the Highlands of Yunnan
🌿 Born in the Highlands of Yunnan
Image suggestion: a misty mountain valley, morning sunlight over coffee farms, or cranes flying over wetlands.
In the misty mountains of southwest China, sunlight filters through clouds and touches the golden dew resting on coffee leaves.
At over 1,500 meters above sea level, the valleys of Yunnan nurture sweet and vibrant Arabica coffee cherries.
In these same wetlands, the world’s only alpine crane — the Black-necked Crane — migrates every winter from the Tibetan Plateau.
They live in loyal pairs, choosing one partner for life.
Their graceful return each year symbolizes the purity of the land and the balance of nature.
“When the cranes return, we remember our origin — to preserve the purity and vitality of the highlands in every cup of coffee.”
🕊️ The Name and the Belief
Image suggestion: close-up of black-necked cranes in wetlands, or coffee trees under soft light.
We named our brand Blackneck Coffee not only to honor this rare species,
but to embody the same spirit of loyalty, purity, and protection.
Just as the cranes safeguard their home and partner for life,
we are devoted to protecting the soil, the farmers, and the flavor of Yunnan coffee.
We believe:
Coffee is more than a drink — it is a bridge between people and nature.
That’s why we carefully select small-batch harvests grown above 1,500 meters,
work directly with local farmers, and embrace eco-friendly cultivation and processing methods.
Each bean carries floral notes, gentle sweetness, and a clean, tea-like finish.
☕ Every Cup Has Two Stories
Image suggestion: hands holding a steaming cup, with a wetland reflection or mountain view behind.
Every cup of Blackneck Coffee tells two stories — one of flavor, and one of preservation.
We collaborate with local ecological organizations to support
wetland-friendly farming projects,
and a portion of our proceeds goes toward the protection and restoration
of the Black-necked Crane’s wintering habitats.
“You’re not just drinking coffee — you’re tasting a promise from the highlands.”
🌸 Flavor Reflects Spirit
| Flavor Dimension |
Expression |
Inner Spirit |
| Floral |
The mountain blossoms and crisp air of the highlands |
Purity, brightness, natural beauty |
| Honey-sweet |
The natural sugars of slow-ripened high-altitude cherries |
Warmth, delicacy, vitality |
| Tea-like Clean |
A refined finish with lingering sweetness |
Balance, restraint, Eastern mindfulness |
🌏 From Yunnan to the World
Image suggestion: a world map or coffee being poured beside a globe, symbolizing connection.
Born in Yunnan, crafted for the world.
Through every cup, we share the beauty and strength of Chinese soil.
The highland winds, clear springs, and living wetlands of Yunnan are more than geography —
they are a reflection of culture and spirit.
They represent:
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Gentle Strength — resilience without aggression
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Balanced Beauty — harmony in contrasts
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Harmony Between Man and Nature — our timeless belief
🤝 Our Promise
Image suggestion: hands of farmers, coffee cherries, or cranes flying into sunset.
For the land. For the people. For the cranes.
We promise to:
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Continue sourcing from small, high-altitude farms and preserving the purity of origin.
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Support wetland conservation and sustainable farming practices.
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Connect people and nature through authentic stories and flavors.
“Every cup carries warmth — and a promise to protect.”
Company Information
Company Name: ShangMa Trading (Haikou) Co., Ltd.
Address: 807, Block B, Huacai Haikou Bay, No. 86, Bihai Avenue, Meilan District, Haikou City, Hainan Province, China
Postal Code: 570200
☎️ Contact
Phone: +1 9494665885
Email: contact@blackneckcoffee.com
